6 steps How to improve SEO

6 steps How to improve SEO

How to improve SEO

Search engine optimization (seo) leads to 100% more website traffic from Google than from social media platforms. This is according to the ahrafs website.

How to improve SEO

  • Leveraging SEO has become the perfect way to increase your website traffic at the lowest possible cost.
  •  and with results that may be better than those of marketing plans that cost thousands of dollars.

Importance of SEO in 2022

  • First results in search engines

The importance of SEO is first realized for you! Your site is ranked in the first search results on Google, out of hundreds of thousands of results. 

This is not easy, but it gives you a free lead in the search results and therefore the trust of those who see you first of all customers, and you earn Google's ranking as well.

  • More visits

The higher you lead in the first search results, the more traffic to your site! If you are on pages after the first page in the search results, you will not get traffic! Because customers trust only the top search results.

  • More profit

Increasing traffic as a result of the search results, it can increase the sales of your site or store, and therefore increase profits.

 Hence we can conclude that the success or failure of your store or site may depend on your attitude to the SEO of the site, or the store.

The website  marketing manager  will provide you with the most important steps that will help you in SEO for your website.

Keyword research .1

The best way to attract visitors to your site is to write the content they are looking for, by targeting keywords that have a high and competitive search rate.

 You can use a lot of tools-free or paid - such as (google keyword planner) which will give you a list of keywords that will help you raise your site's ranking on Google search pages. 

Remember that the most important thing is to write content that is useful, distinctive and of interest to visitors.

Now here is the best free keyword search tool, which will make your website top of the search results, if you work well:

  1. Ahrefs KeyWord Explorer
  2. RapidTags.io
  3. Google Trends
  4. keywordtool.io
  5. Google Keyword Planner

Among the types of keywords, there is always one way in this, which is to target long keywords, consisting of 3 words or more,

 long keywords, is the best way to appear on the first pages in the Google search engine quickly.

 Importance of internal link .2

Internal SEO is all about the site itself, that is, optimizing the content of the site to appear in Google search pages. Internal SEO can be improved by:

  •  Write a page description.
  •  address.
  • Add keywords to the main title, subheadings and first paragraphs of the text.

 (The first 100 words) is one of the feasible ways to lead the search engines, and do not forget to name the images in the article, and add the alternative text to it with words that contain the keyword used in the article.

Internal linking of Pages is also a search engine optimization method. It means adding links from your site to a page related to the same topic from your site itself,

 Internal linking is very important as it increases the length of time visitors stay on your site, which helps to increase its ranking on the search engine pages, and leads the search results.

In order to improve the performance of your website, you need to take care of the title of your page by using the title correctly according to the following:

  1. The length of the title should be between 65-80 characters.
  2. The title should contain the keyword.
  3. Try adding the page title to the subtitle.
  4. If it is possible to include the name of the site, or the name of the business at the address, it will be a good thing.

Website speed test .3

Attention to the speed of the site is one of the most important steps of SEO, if your website is slow, no one will care to visit it and will not wait for the page to load.

 There is no exact time to finish loading the page, but most experts say that the best time varies between 2 to 5 seconds depending on the nature of the website.

What to do to reduce page load time You can reduce or compress images and reduce the number of fonts. When considering buying hosting for your site, try to have the location of the host close to the location of the category the site is targeting.

Building backlinks .4

Building External links is one of the methods of external SEO, and although Google has declared that it is no longer very important in SEO, it remains an effective method.

The best advice is to get external links to your site from trusted sites, which help raise your site's ranking, as opposed to suspicious sites that can damage your site's position with search engines and waste all your effort.

Using social media networks .5

Social networks are an effective tool for promoting your website, as posting on them helps to introduce people to your site's content, as well as increase traffic. 

Social media platforms and publishing methods vary, but it's important to keep posting to the platforms that serve your website.

 Whether you choose to publish on many platforms, or simply create a page on Facebook to promote the content you offer, one of the most important social media platforms is:

  • Facebook
  • Instagram
  • twitter
  • Pinterest
  • Linkedin

6. Content Care

It is not enough to publish several articles that comply with the terms of SEO, and promote them on social networking platforms, as it is necessary to add professional content, 

and new periodically and renew the old content, such as adding new statistics, or correct information, or link to articles added to the site.

If you want to increase your site's traffic and ranking in search results pages, you should pay attention to SEO, you can make simple adjustments yourself or hire horizon to help you optimize your site.

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