how do you become an seo expert (seo expert)

how do you become an seo expert (seo expert)

 seo expert 2022

Seo expert

During the past years, the demand for the job of an SEO expert has increased significantly, and this job has become a significant interest and demand, which represents a strong incentive to enter this field.

 Given that there are no colleges offering degrees in SEO yet, it is your sole responsibility to make the way to learn this creative job. 

The mission of this guide is to educate you about search engine optimization and how to enter this field and start your journey to becoming an SEO expert.

The options are many and the job skills are varied, we will make sure to cover them as thoroughly as possible. 

?Who is a SEO expert

The Search engine optimization expert is responsible for improving the website to rank higher in search engine results, and his main goal is to lead the search results and get more traffic from online searchers.

 Of course experience is a relative term, but in our introduction this experience simply means that you get enough knowledge to achieve good results for your client, not just become an SEO specialist .

What are the benefits of SEO learning?

Increase your rankings and traffic – this is the most obvious reason why someone aims to become an expert in search engine optimization .

If you know how to optimize your website for search engines, you can take advantage of the increase in rankings and search engine traffic, to make money blogging or starting an online business.

Less reliance on SEO agencies – I know this is not what you would expect to read in an SEO agency blog but this is the truth. If you have internal SEO skills, you can grow your business without relying on external support.

Reduce costs-if you are a solo entrepreneur or blogger, you can save a lot of money if you can do SEO yourself instead of having to hire an SEO professional.

Make better decisions like Who to hire to work on your SEO - if you know your SEO yourself, it's a lot easier to decide which consultant or company to hire to work on your SEO.

 You will be in a position to understand what their SEO packages include and judge whether what they suggest can actually help your website achieve better rankings.

Highly recommended for marketing managers – if you work as a marketing manager, having a good SEO understanding will give you an added advantage over other marketing managers or colleagues in your organization.

No business can live online without SEO – SEO is no longer optional. Websites that are not created with SEO in mind, there is no way to survive in the highly competitive online world.

 Knowing SEO and how it is best used can make a different difference in the future of your blog or website.

10 steps to becoming an SEO specialist

We will give you the most important 10 steps to follow, to become an SEO expert, you must focus in every step to become a purely SEO professional.

  1. Understand how search engines work.
  2. Learn basic search engine marketing concepts.
  3. Understand the meaning of SEO.
  4. Choose the right SEO training.
  5. Stay informed about changes in SEO.
  6. Choose the right SEO tools.
  7. Practice SEO - do not remain theoretical.
  8. Show your SEO expertise.
  9. Follow the leadership of SEO experts.

Understand how search engines work 1

Before you start thinking about SEO, the first step you should take is to get to know how search engines work.

For many people, this may be something they already know (or think they know), but it's always a good idea to start with basic concepts and then work on getting to the most complex theories.

In summary, search engines include three main processes:

  • Ranking-how they decide which websites will be displayed in the results (and in what order), for a particular search query.
  • Indexing-how to organize and add your content, in their index.
  • Crawl-is the property by which your content is discovered on the web..

As a SEO Specialist , you will need to know 

how to optimize a website for each stage, so that search engines can read and index the content of a website, and understand it without problems.

Resources you can use:

How Google Search works -a nice introduction to search engines for beginners. This explains how search engines like Google find, Index and rank websites and blogs.

How search engine works - This tutorial will help you understand how Google search engine works, which is similar to how other search engines work as well.

Learn basic search engine marketing 2 concepts

Before you get your hands dirty, you should have a general idea of ​​all the different disciplines that make up search engine marketing. 

You must understand what is digital marketing is and the Benefits of SEO in digital marketing campaigns.

You should be very clear what to expect from SEO, and the many other tools you can use, to make your online presence stronger.

In short, SEO is one of the two components of search engine marketing. The main difference between them is that SEO traffic is free, while SEM traffic is paid.

With SEO, your goal is to reach the top of organic results by posting content that matches the user's intent and by giving “signals” to search engines to help them in the indexing and ranking process.

With the SEM feature, you can use PPC platforms (such as Bing or Google ads) to pay for your ads to appear in paid search results.

These methods can help get visitors to your website, from search engines but with SEO, you can only rely on ads to get visitors.

 Once you can secure high rankings for keywords that matter to your business, you can get continuous traffic to your site around the clock all days of the week.

This is just one of the benefits of SEO . By reaching the top of SERPS, you can benefit from other benefits such as brand awareness, user trust and recognition that can help you grow your business.

Understand the meaning of SEO 3

SEO is not just about links and keywords, it is more than that. An important SEO strategy is to provide users with a good user experience, giving them everything they need .

Your goal isn't just about getting more search engine traffic, it's about converting those traffic into repeat visitors and customers.

Your job as a SEO expert is to know the SEO rules that must be applied at every stage of the SEO process so that your website is fully optimized.

Here's a summary of what each type of SEO does :

SEO technical: it is my task to crawl and index websites.. Using SEO technology (SEO technologist), you can help search engines index all the important pages of your website without problems. The most important technical tasks of SEO are:

  • Canonical URL
  • XML Sitemap optimization
  • Select your preferred field
  • Optimize your page URLs
  • Optimize your website structure
  • Improve your website page speed
  • Optimize your mobile website
  • Find and fix crawling errors

On-page SEO-on-page SEO concerns the elements on the page.

 Things like content, titles, images and Videos need to be optimized, so that search engines can understand their context.

seo expert

The most important SEO elements on your page are:

  • Page title optimization
  • Improved meta description
  • Content optimization
  • Correct use of addresses (Mark H 1, H 2, etc.)
  • Internal and external links

Off-page SEO - this process is called off-page SEO. Unlike technical and on-page SEO, off-page SEO, has to do with activities outside of the website including backlinks.

 Things like getting backlinks from other related websites, and promoting your website on the internet, are factors that help search .engines during the ranking process

Choose the right SEO training 4

When you start mastering search engines, you'll realize one thing : there's a lot of information about SEO on the internet, a lot of things to learn, and that ultimately creates a mess in your mind.

If you decide to do it yourself without any help, you will end up with an endless list of articles to read and things to try.

It took me years to learn SEO this way because in 2000 when I started, there were no SEO courses or guidelines you could read and get all the information in one place.

Nowadays things are different. People who want to learn SEO quickly can do this by following a respectable course without having to spend many hours searching the internet and reading article after article.

You can take the course online or download the material in PDF format and learn at your own pace. It's the only SEO course you'll need to read.

Stay informed about changes in SEO 5

SEO is not an established discipline. SEO algorithms change all the time. Google alone makes more than 260 changes to its ranking algorithms each year.

 Every Search engine optimization expert needs to know all the changes, and adjust your SEO campaigns accordingly.

The best way to stay informed is to follow two SEO news sites (SEO) that have been proven to provide information about ongoing SEO changes as they happen and not too late to do something about it.

Choose the right SEO tools 6

The reality is that you can't do SEO alone. There are numerous information that must be processed, and decisions to be made.

 And if you try to do everything manually, you will spend your precious time analyzing the numbers, rather than working on tasks that can get better results.

It is also true that good SEO tools cost, but in the long run, the return is much more than the monthly fee you would pay for a good SEO tool.

Search engine optimization tools you can use:

  • Google Webmaster Tools (Free)
  • Google Analytics (Free)
  • (SEMRUSH (paid
  • Ahrefs (paid)
  • Google Keyword Planner (Free)  

Practice SEO - do not remain 7 theoretical.

Search engine optimization is not theoretical but actually practical. The result of studying SEO theory should be focused on the actions you can apply to your website or blog, and improve your ranking in search engines.

The problem is that each website is unique and what works for one site may not be the best solution for others. That is why it is necessary to practice SEO physically and not just stay theoretical.

Reading case studies on how others succeed in SEO campaigns, it's a great way to get new ideas you can use and the inspiration you need to keep trying until you get your SEO right.

Show your SEO expertise 8

They say that one of the best ways to learn something is to try to explain it to others. This is also true with SEO.

I learned a lot of things and improved my SEO skills well when I started writing about SEO.

My advice to you is to start an Search engine optimization website or blog, and share all your SEO experiences with other people.

Over time, you will find that sharing knowledge is a great solution for you to learn good things about SEO, and at the same time you can help others with your expertise, which is a very effective experience.

Follow the leadership of SEO experts 9

Last but not least, on your way to becoming an SEO expert, you will encounter a number of difficulties. There will be times when you will be frustrated, frustrated and ready to give up on everything.

Don't worry, this is normal to happen. If you read other people's stories, you will understand that none of them have become what they are today because they are lucky. 

It is the result of working hard and several days of testing and reading about SEO.

The list below includes 5 SEO experts you definitely need to follow for inspiration and understanding how to apply SEO on a scale.

 All five have managed to build several million companies and managed to do so because they know how to use SEO correctly.

Read their stories and analyze SEO practices. You may find that sometimes they do things different from “traditional” SEO and this is because they have the confidence and experience to try new things and experiment with SEO without the fear of failure.


Everyone involved with a website or online business should become an SEO expert.

The list includes marketing managers, developers, webmasters, web designers, social media managers, pay-per-click experts, solo entrepreneurs, and ecommerce owners.

Why?' Because Search Engine Optimization is the basis of all digital or online marketing campaigns. SEO principles will not only ensure the maximum possible view in search engines, but can also help the website in more ways.

To become an experienced SEO MTL Google, it is not as easy as some think, but it is also not difficult requiring only practice.

If you are starting now, the best way is to take a good SEO course so that you have all the information in one place.

 And use the right SEO tools, and above all start practicing SEO. Learn from your mistakes and try again.

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